2019
Promo is a video installation that is part of the Perfectly Blushed series. Women of color are often encouraged to use methods of skin bleaching – as it promises them a future where they can succeed in their careers, love life and any obstacles that they face. The removal of a dark skin tone is akin to the removal of one’s history and past. Perfectly Blushed is an installation piece that examines the way marketing works to sell this fantasy. The promises of reinventing a woman’s life through skin bleaching and the advertising techniques used to promote these products are heavily known within communities of color. The Southeast Asian community relationship with these products is what I am specifically focusing on. My intention is to have the audience question what it means to change your skin tone: to assimilate yourself towards imposed beauty trends that stem from the antecedents of white supremacy and a long history of colonialism
https://vimeo.com/343898817
